Growth Capital for Market-Leading Companies Solving Problems That Matter

Virtual care network for maternity health
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Early in the digital health revolution, Kate Ryder recognized the need for a more equitable approach to healthcare across the women’s and family health continuum. Too many people suffered from a lack of access to quality care when they needed it during their family journey, which resulted in the United States having both the highest cost of care and the worst outcomes among OECD countries.

SMC shared Kate’s vision for a virtual care platform that could meet the multitude of needs people have as they grow their families. Since leading the company’s Series A round in 2017, the firm has had a front-row seat to Maven’s explosive growth. Today, Maven serves patients in more than 100 countries through its partnerships with leading global employers and payers, offering an ever-expanding suite of products that include support for those going through preconception, fertility, adoption, surrogacy, parenting, and menopause journeys. In 2021, Maven became the first company dedicated to women’s and family health to be valued at more than $1 billion.

Experiential marketing platform connecting brands with events and venues
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Jack and Deuce recognized that experiential marketing, a ~$150 billion market opportunity, represents one of the few remaining major categories of marketing spend where digital transformation has yet to have a meaningful impact. They launched Recess, a marketplace that connects brands to consumers through product sampling at impactful venues and targeted sponsorship opportunities.

Recess can significantly enhance brands’ product launches and market introductions, encouraging product trials and fostering consumer engagement. The Company’s approach not only simplifies the event and product marketing process, but also maximizes the return on investment for brands looking to amplify consumer awareness.